The Jamaica Tourist Board (JTB) anticipates that 2024 will become the busiest year for the island to host weddings and romance-related activities.

The JTB’s optimism is spurred on by the recent exclusive wedding expo activation hosted by the Spoiled Agent Association, which featured a local marriage officer who answered questions and helped guide travel agents to make the process smooth for couples. 

The Weddings Unit of the Registrar General’s Department and many resort wedding managers and coordinators participated in the virtual wedding expo and were on hand to answer questions posed by the agents which practices and incorporates cultural touches to their offerings. 

Large turn-out of travel agents

Over 300 travel agents across North America attended and interacted with over 25 destination partners including Bahia Principe Resorts, Jamaica Inn, Iberostar Hotels & Resorts and Sandals Resorts, which are among the best-in-wedding destination hotels and experiences. The expo added much value to travel advisors who participated and will help increase the hosting of weddings and honeymoons in Jamaica for the Canadian market.

JTB regional director for Canada, Angella Bennett commented, “We are happy to have included some of our key industry partners whose presence enhance the experience so that the agents are fully equipped to promote Jamaica as the ideal destination for romance, weddings and honeymoons.”

Agents had the opportunity to win romantic stays on-island with a grand prize of a five-night stay at Bahia Principe Grand Jamaica, a two-night stay for two at Hyatt Zilara Rose Hall, and a four-night stay for two adults at Azul Beach Resort in Negril.

Two nights at one of Jamaica’s newest properties, Princess Jamaica Grand were also among the giveaways. 

One lucky winner won a GraceKennedy basket with products and a spot on the Jamaica Fall 2024 Familiarisation Trip.