American car manufacturer Ford Motors has taken the decision to offer only electric vehicles in Europe by 2030.

This comes against the background of regulators across the world insisting on reducing emissions and a growing demand for electric vehicles.

Earlier this week, Jaguar Land Rover (JLR), which is owned by India’s Tata Group, announced that it will be going all-electric by 2025 and cutting producing petrol and diesel cars. Meanwhile, the United Kingdom has said it will ban the sale of new petrol and diesel vehicles from 2030.

“We are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience.

“Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation. It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth,” said Stuart Rowley, head of Ford (Europe).

Ford currently holds 15 per cent of the European commercial vehicle market and sees this segment as “key to future growth and profitability”.

Ford plans to make a US$22-billion investment in electric vehicles by 2025