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JAM | Jul 24, 2023

Red Stripe ‘Vibes Lounge’ a hit at Reggae Sumfest

/ Our Today

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A Suh Wi Dweet! Red Stripe Head of Corporate Affairs, Dianne Ashton-Smith (left) and Acting Communications Manager, Daika Mitchell claimed style points at Reggae Sumfest Night 1. (Photo: Contributed)

With 28 years of sponsoring the largest music festival in the Caribbean under its belt, Red Stripe remains iconic in its consistency of creating unforgettable experiences for patrons at Reggae Sumfest and this year was no different.

The 2023 staging of the Greatest Reggae Festival on Earth, which ended yesterday morning, was another huge success. As the festival celebrated its 30th anniversary with a whirlwind of sensational performances, the Red Stripe Vibes Lounge was the place to be for the best view and vibes to enjoy the night’s festivities.

To showcase their newest campaign “Suh Wi Dweet”–a cultural representation of all things Jamaican–the lounge entertained patrons with games of Ludo and Domino, great music, fun, creative photo-op areas, and tasty food paired with ice-cold Red Stripe and Rum Stripe from the bar.

Social media influencers, Kevaughn ‘Merchii Don’ Merchant (left) and Rohan ‘Quite Perry’ Perry served looks when they visited the Red Stripe Vibes Lounge. (Photo: Contributed)

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