The 30th annual Billboard Latin Music Awards took place on October 5, at the Watsco Center in Coral Gables, Florida. 

The event, which celebrated the best of Latin music across various genres and categories, witnessed an exhilarating night filled with premium talent and memorable performances by some of the biggest names in the industry.

Among the attendees competing against fellow nominees Justin Timberlake, Lil Jon, Marshmello and Maître Gims was multi-award-winning Jamaican artiste Sean Paul, who was nominated for his first-ever Billboard Latin Music Award in the Crossover Artiste of the Year category. 

Sean Paul has been a prominent figure in the Latin music scene for years, collaborating with artistes such as Shakira, Daddy Yankee, Enrique Iglesias, J Balvin and Karol G. His most recent hit was ‘TQG’, with Karol G and Shakira, which was nominated for Hot Latin Song of the Year, Vocal Event.

Dressed to impress, Sean Paul caught the attention of everyone with his charismatic personality and stylish attire.  On the red carpet, he expressed excitement and gratitude for being recognised by the Billboard Latin Music Awards.  He also talked about his upcoming projects, including a new album and more collaborations with Latin artistes such as Karol G, Feid and Ozuna.

He was greeted warmly by numerous renowned artistes, including Karol G, who was a top contender in various categories and walked away with the Top Latin Album of the Year Award. Their exchange showcased the mutual respect and admiration that exists among today’s global music icons.

Known for his vibrant blend of dancehall, reggae, and pop, the Scorcha hitmaker has consistently pushed musical boundaries and is one of the most successful and influential crossover artistes of all time. Although Sean Paul did not win the Crossover Artist of the Year Award, which went to Marshmello, his first nomination in the Latin Billboard crossover category marks a significant milestone in his celebrated career.