Sterling Asset Management has promoted Christine Rankine to assistant vice-president of personal financial planning, effective April 1.

In her new role as AVP, Rankine will continue managing individual and corporate accounts and play a pivotal role in expanding Sterling’s client base. Her expertise and dedication will be instrumental in helping clients navigate their investment journey effectively and increasing funds under management, contributing significantly to the company’s growth.

With over a decade of experience in customer-facing roles, Rankine’s journey at Sterling Asset Management began in April 2021 when she joined as the personal financial planning manager.

“Being promoted to Assistant Vice President is a tremendous honour, and I am excited to continue serving our clients and driving growth for Sterling,” said Christine Rankine. “I am committed to delivering the highest level of service and helping our clients achieve their financial goals.”

Christine holds a Certified Financial Planner (CFP) designation and earned a BSc Honors in Management Studies from the University of the West Indies. She has also completed the Caribbean Securities Course (formerly Jamaican Securities Course) from the Jamaica Stock Exchange, further enhancing her expertise in the financial industry.

Sterling Asset Management’s vice president of sales and marketing, Toni-Ann Neita-Elliott, shared, “We are confident that Christine Rankine will excel in her new role and continue to drive success for the company and its clients.”