Barbadian pop icon Rihanna is expanding Fenty as she announced on Thursday (July 18) that the brand will partner with the 2024 Paris Olympics as a ‘premium partner’.

The ‘Kiss It Better’ singer posted the big news across her social media accounts.

“Tried to tell y’all….we outside all 2024!!! PROUD to announce that @Fentybeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024,” she wrote.

According to the Olympics website, “the Olympic Partner (TOP) programme is the highest level of Olympic sponsorship, granting exclusive, global marketing rights to the Olympic and Paralympic Games and Olympic teams around the world to a select group of worldwide Olympic Partners.”

Riri is booked, busy and ‘outside’ as she puts it. On June 4 she debuted her haircare line ‘Fenty Hair’ and on July 8 introduced Fenty Beauty’s newest addition, the Trace’d lip liner. July 11 was the latest announcement with the FentyXPuma ‘Creeper Phatty’ shoes.

Fans of the ‘Needed Me’ singer, though generally supportive and happy to see the big moves and accomplishments are still better that they still have not gotten an album from the artiste in 8 years and 6 months.