Vybz Kartel, the acclaimed King of Dancehall, has announced the production of his latest venture, a rum brand named Str8 Vybz.

This is the Fever artiste’s second rum release following his 2008 debut with Street Vybz Rum, which was later discontinued.

Currently, Kartel, also known as ‘Teacha’, has not disclosed any details regarding the flavour profile or alcohol strength of Str8 Vybz. However, early visuals of the product suggest it is a white, overproof rum featuring a green label adorned with black writing.

Fans are eager for more details, as Kartel’s previous rum brand had garnered significant popularity within the dancehall community.

With no confirmed release date yet, anticipation builds around Str8 Vybz and its potential to make an impact, especially as folks prepare for his upcoming Freedom Street concert on December 31.