Rentaly, a new real estate technology platform that functions as a property locator and finance real estate platform, is set to launch in the third quarter of 2025.

The platform, developed by University of Technology (UTech) alumnus Denzil Williams and his team, has partnered with real estate expert Johan O’Gilvie of Immobilien Limited to bring the platform to market.

Rentaly aims to transform the way Jamaicans search for and finance property, offering an integrated
digital marketplace for property listings, rental proposals, and mortgage pre-qualification.

Williams, who will be operating as chief technology officer, led Rentaly to being the first winners of the Sagicor Innovation Challenge five years ago.

The Sagicor Innovation Challenge is based at the University of Technology, where students are nurtured in technology entrepreneurship through a series of workshops and culminates in a final pitch to a joint panel of academia and industry experts.

Since that time, team Rentaly has partnered with real estate company Immobilien Limited to enhance that platform bringing more features that focuses on prospective property owners who are interested in owning real estate for investment purposes.

Johan O’Gilvie, who will be taking the reins as CEO, says the team are on track to bring the platform to the market in Quarter three of this year. They are poised to launch Jamaica’s first real estate platform that integrates property location pricing, mortgage financing and rent calculations.

The platform will accommodate property sales and rentals where prospective tenants can also submit proposals for a rental agreement in a marketplace that assists with providing successful matches.

Williams, who presented on the progress of previous winners at this year’s Sagicor Innovation Challenge at the Jamaica Pegasus Hotel on April 22 stated, “We will be launching our real estate platform soon. The site features banking portals, AI insights, 3-D mapping and fully automated underwriting.” Ogilvie, while highlighting the importance of corporate sponsorship in the challenge, said “We are doing beta testing
very soon. Thanks to Sagicor.”

At the event, O’Gilvie said, “We have gone from Rentaly, the student matcher to Jamaica’s number one real estate platform. We pitched five years ago, matching students with housing, now we have pivoted. We thought of opening up to allow adults seeking places.”

He outlined, “The idea of Rentaly rapidly evolved into the development of a real estate digital rental market. Rentaly is being guided by real-time demand information and real property values. It’s an online platform that identifies, authenticates and connects real estate practitioners and those seeking to buy and rent property.”

The site also gets buyers totally qualified for mortgages by providing a portal set up for this.

“We help with mortgage estimator, closing costs information and other guidance. Buyers can get prequalified through Rentaly.”

From start up today, the company has invested US$96,000 in funds and sweat equity into the venture. Other Investors in the platform include Y Smart Data, a sister firm which provides spatial mapping of addresses in Jamaica via its latest innovation called Smart codes.

O’Gilvie stated, “We are thinking of listing every single property available for sale through a hybrid combination of listing and advertising.”

Rentaly is targeting a real estate segment valued between J$25 to 40 billion in market value, where properties to
be featured include a popular mid-priced segment.
Rentaly is still open to investors, with 20 per cent of shares currently unallocated and
available for new investors.