Founder and CEO of logistics management outfit Panoptica, Lotoya Ellis, is taking a bold step into the advertising market with her new company, Advertising Multi-Media Management Ltd (AMM).

Launched in May, AMM, according to Ellis, is bringing cutting-edge mobile media solutions to brands that aim to connect with consumers in real-time. Moreover, she touts the advertising agency for “redefining how stories are told on the move”.

With the slogan ‘Where Every Eye Ads To Your Story’, AMM aims to transform everyday commutes into brand engagement experiences by using a fleet of LED-equipped vehicles and delivery assets.

“Whether it’s a taxi cruising through Half-Way Tree or a delivery rider weaving through downtown Kingston, AMM is making sure no set of eyes goes unengaged,” Ellis told Our Today.

“Our mission is to turn every street into your billboard. We’re offering brands a cost-effective, eye-catching way to reach their audience right where they are – in traffic, in motion or at home,” the CEO explained.

The company’s fleet includes LED trucks, LED taxis, and LED delivery bags—offering a diversity of mobile advertising channels locally. With this all-around visibility, the LED screens are designed to capture attention both day and night, providing a fresh and flexible platform for campaigns of all sizes.

This innovative approach to out-of-home advertising, Ellis believes, is timely, as brands are increasingly seeking high-impact alternatives to traditional media. As such, AMM is responding to that demand with technology, creating engagement with the audience it aims to reach.

“As the digital age continues to reshape how consumers interact with brands, Advertising Multi-Media Management is positioning itself at the forefront of a mobile media revolution, one LED screen at a time,” Ellis stated.