Sunshine Snacks Jamaica has jumped on board as an official sponsor of the Reggae Boyz’ ‘Road to 2026 Campaign’ as Jamaica tries to qualify for the FIFA World Cup.

Sunshine Snacks Jamaica is reinforcing its commitment to national pride through this partnership, as the Reggae Boyz face six crucial matches in their bid to qualify for the 2026 FIFA Men’s World Cup.

As part of the sponsorship agreement, Sunshine Snacks will be a major presence on home match days, celebrating the Boyz with giveaways and in-stadium engagement.

Shantell Hill-Afonso, marketing manager at Sunshine Snacks Jamaica, shared her excitement, saying it was an honour to partner with the Reggae Boyz on this historic campaign.

“As a proud Caribbean brand, Sunshine Snacks is committed to celebrating the best of our region through sport on the global stage. Supporting the Boyz is a natural fit, just like the team; it’s our time to shine. We look forward to bringing Jamaica to the world as fans enjoy our brands on the road to World Cup 2026,” said Hill-Afonso.

Michael Ricketts, President of the JFF, welcomed Sunshine Snacks Jamaica to the Reggae Boyz family.

“At a pivotal moment in our journey, their support not only energises our campaign but puts us in a stronger position to prepare meaningfully for the road ahead,” said Ricketts.

Roy Simpson, acting General Secretary of the JFF, added: “The JFF proudly welcomes Sunshine Snacks as a sponsor of the Reggae Boyz. This partnership reflects growing confidence in our national programme and reinforces our ‘Football for the People’ mission”.

He continued: “With Sunshine Snacks’ support, we bring the game closer to every Jamaican as we push toward World Cup qualification. We thank them for backing the Reggae Boyz and the nation.”

Meanwhile, Tanya Lee-Perkins, JFF Ambassador and the person spearheading the Federation’s sponsorship efforts, stated that Sunshine Snacks continues to show its support for Jamaican football.

“From their sponsorship of the Jamaica Premier League to now backing our Boyz, we’re proud to have them on board and look forward to more exciting announcements. The budget for qualification is significant, and the support of sponsors like Sunshine Snacks makes all the difference,” Lee-Perkins noted.

The Reggae Boyz continue their quest for FIFA World Cup qualification with six final-round matches. The next two fixtures will take place on September 5 (away vs Bermuda) and September 9 (vs Trinidad & Tobago at the National Stadium), followed by key match windows in October and November to close out the final round of qualification.