With anticipation high for the return of Treasure Beach Food, Rum and Reggae Festival the island’s south coast from November 7–9, 2025, the organisers of the event are pulling out all the stops to have guests engaged and entertained throughout the weekend.

Following a spectacular debut in 2023 that featured performances from Richie Spice, Jesse Royal and Luciano, the 2025 edition will raise the bar even higher. The organisers have billed reggae and dancehall artistes Christopher Martin, Agent Sasco and Capleton to deliver performances that pay homage to Jamaica’s longstanding rich culture as the hub of Reggae music alongside a dynamic mix of rising stars.

The weekend will feature three days of entertainment where patrons will experience live stage performances under the stars, intimate cultural showcases and rhythmic beats that embody the true spirit of Treasure Beach. In addition to the headlining acts, patrons can expect a rotating roster of DJs, drummers, and local talents, ensuring every night delivers a one-of-a-kind celebration of music and culture.

New to this year’s staging is a Breakfast Party on Saturday, November 8, at Jack Sprat, bringing a fusion of reggae and electronic dance music. Featuring DJs Kamal Bankay and DJ Pietro, the event will inject a unique, high-energy vibe into the weekend while staying true to the festival’s reggae roots.

Treasure Beach Food, Rum and Reggae Festival Co-Director Jason Henzell underscored the importance of curating entertainment segments with reggae music as the centrepiece.

“Over the years, we have had some amazing concerts including Toots & the Maytals, Gregory Issacs, Lee Scratch Perry, Morgan’s Heritage, Luciano, Protoje, Lila Ike and others. When conceptualising the Treasure Beach Food, Rum & Reggae Festival, we knew we wanted Reggae to be a key element and we’re proud to be in a position to deliver on that promise with this year’s iconic lineup,” he explained.

The aim of Treasure Beach Food, Rum & Reggae Festival is to pair Jamaica’s finest culinary experiences with rich culture and warm community spirit and the highlights of unforgettable entertainment deliveries from some of reggae’s most celebrated artistes.

Agent Sasco shared his excitement to perform at this year’s festival, indicating what attendees can expect.

“I’m very excited for the opportunity to be a part of an event still emerging after its inaugural staging two years ago. I love the concept and texture of the event, and I consider it a very welcome addition to the event landscape in Jamaica, especially being on the South Coast,” he stated.

“As it says in the name, my mission on the night is to bring the reggae, but I will also be bringing some dancehall, so we can call this staging Treasure Beach Food, Rum, Reggae and Dancehall Festival,” he jovially said. 

With the Jamaica Tourist Board on board as an official partner, the festival will not only celebrate music but also elevate the cultural tourism experience of the parish. Patrons will enjoy guided tours of nearby attractions such as Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the Food & Rum Village, cultural experiences, and the unmatched energy of the Treasure Beach community.

Tickets are officially on sale now and can be purchased online https://foodrumreggaefestival.com/.

The Festival Band is priced at USD$150 and includes full access to the three festival days. For this year’s staging, the team will also be introducing an Experience Add-On for an additional USD$300, which includes an exclusive cultural tour, a private dining experience and a curated wellness session. More details on ticket inclusions and the weekend schedule are available on the website.