Tamoy Carter, a London bus driver from Mitcham, has launched a business selling rum drinks inspired by his Jamaican heritage.

Carter, who migrated from Jamaica over a decade ago to live in the United Kingdom (UK), says he is thrilled for this new chapter in his life.

The drinks, labelled ‘Jamaica Rum Vibes’, come in two different flavours – ginger and lime – with a third flavour, berry, to be released soon.

Recently, both flavours won gold awards at the global Pre-Mixed and RTD Masters competition.

Carter says that, growing up in Jamaica, his appreciation for rum started from an early age.

“I was captivated by the stories of my grandfather operating his horse-driven sugarcane mill and his rum bar in the 1940s, which was a social hub for the locals to gather and enjoy the island’s rum,” Carter is reported to have said.

“Rum is embedded in the island’s rich and vibrant culture, which has more rum bars per square mile than any other country in the world.”

The launch of the product has given Carter the opportunity to share is Jamaican culture.

“After I migrated from Jamacia in 2008 to live in the UK, I spent most of my years working in the bus industry in London, but I have always been passionate about sharing my Jamaican culture,” he said.

“My aim is to share this rum culture, so I am extremely excited for our listing with Co-op, making our range of authentic pre-mixed rum drinks more readily available to UK customers,” he continued.

The 250-millilitre cans are made using natural ingredients and a blend of overproof white rum from Jamaican distilleries.

They have no artificial sweeteners, flavours, colours or added preservatives with an alcohol content of 4.5 per cent.

The drinks can be enjoyed neat while on the go, or spruced up over ice with fresh lime, lemon or mint.

Jamaica Rum Vibes can be found in selected Co-op supermarkets across the UK for £2.20 per can and may also be purchased on Amazon or via the Jamaica Rum Vibes website.