JM | Jun 23, 2022

A guide to the Jamaica Rum Festival experience

/ Our Today

A patron pouring Appleton Estate rum into a branded Jamaica Rum Festival mug during the 2020 staging at Hope Gardens, St Andrew. (Photo: Facebook @JARumFestival)

Jamaica is globally considered ‘Rum Country’ by spirit connoisseurs. It’s no wonder as our five local distilleries: Appleton Estate, Hampden Estate and Long Pond Distilleries, both owned by National Rums of Jamaica (Monymusk), and Worthy Park Distillery produce the highest quality clear and golden-hued liquids that attract rum medals every year.

The upcoming Jamaica Rum Festival (JRF) presented by Appleton Estate Jamaica Rum in partnership with the Jamaica Tourist Board (JTB) and Tourism Enhancement Fund (TEF), will be held on Saturday (June 25), at its new home at The Aqueduct in Montego Bay, provides the perfect opportunity for you to get up close and personal with some of the greatest rums in the world in one space, packed with music, edutainment and tons of activities for Jamaicans and visitors to ‘Rum Country’. 

Don’t leave the Jamaica Rum Festival venue without basking in the true JRF experience to come away with an unforgettable piece of the Jamaican spirit! 

A journey through history

What better way to enjoy Jamaican rum than to appreciate its provenance and storied history. Take a journey through Jamaican rum to learn its origins, the process, and the craft through an immersive Heritage Tour.

A patron viewing the Appleton Estate Independence Reserve Limited Edition 50 Year Old Rum on display at a past staging of the Jamaica Rum Festival. (Photo contributed)

There, you will gain a deeper appreciation of our treasured liquid gold and what makes them among the best in the world. Armed with this knowledge, awaken your palate to the uniqueness of our rums and explore the festival grounds with newfound rum wisdom. 

Love your rums? Now, get to know them!

JRF will be punctuated with insightful seminars, courtesy of Appleton Estate’s master blender Dr Joy Spence and senior blender David Morrison, Wray & Nephew White Overproof Rum, Hampden Estate, Monymusk Plantation Rums, Worthy Park Estate and the JWN Academy.

Patrons enjoy a seminar presented by Appleton Estate at a past staging of the Jamaica Rum Festival. (Photo contributed)

Patrons will be tactfully escorted through the rum-making process, imparting knowledge on how your favourite rums have developed the taste you love. Who knows, you might even learn to craft a cocktail or two for yourself!

Patrons can register for seminars via Gustazos.

Seminars attract an entry fee with limited spaces available. Visit their website and @JaRumFestival on social media for the schedule of seminars and get a chance to explore rum-tasting sessions and take home special memorabilia.  

A world of creativity, right at home…

The Jamaica Rum Festival thrusts you into a world of authentic Jamaican arts and craft through our artisans. The creative spectrum of the uniquely Jamaican mind will be on full display for you to indulge in the form of carpentry, jewellery, boutique wares and more – all rum-inspired, of course!

Grab something tasty at the Food Village

The Jamaica Rum Festival is a melting pot of all things culture: the rum, the music, and of course, the FOOD. 

The Food Village, presented by CB Foods, will be stuffed with delectable dishes and treats at every turn. 

Expect to see beloved CB Foods brands like CB Chicken, Copperwood Pork, Bad Dawg and Caribbean Passion. Patrons can also expect tasty pan chicken ‘cheffed up’ by the best in the business. 

Pan chicken being prepared courtesy of CB Chicken at a past staging of the Jamaica Rum Festival. (Photo contributed)

Do you prefer a meatless or pescatarian option? No worries, The Food Village has something special for everyone. Get a bite of the best of Jamaica’s culinary excellence with something savoury, sweet or in-between to delight every palate!

A little reggae to go with the ‘spirit’

What better way to enjoy the best spirits in the world than with some sweet reggae for the soul.

This year’s LIVE festival concert, brought to you by Appleton Estate Jamaica Rum, is set to go beyond your expectations with fast emerging stars like Sevana, Runkus, D’Burnz, D’Voyce and Kalyra slated to hit the big stage and groove you with the sweet sounds of reggae music.

Don’t miss performances by veteran heavyweights like Capleton, Sanchez, Romain Virgo and Tessanne Chin. Jam to your favourite reggae tunes while enjoying the rum of your choice with the ones you love!  

Toast to the Jamaica Rum Festival!

The Jamaica Rum Festival, presented by Appleton Estate, will be held this Saturday, June 25, at the Aqueduct, Rose Hall in Montego Bay. 


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