Durrant Pate/Contributor

Multi-national cross-listed company A.S. Bryden & Sons Holdings Limited acquired a 50 per cent interest in Barbados-based Armstrong Agencies Limited (AAL), which has been operating for over 29 years as a renowned and reliable importer, distributor and marketer of internationally recognised brands.

The acquisition has created a partnership between the two companies.

ASBH, which is majority controlled by Jamaican conglomerate Seprod Group, has advised that this transaction was carried out through ASBH’s Barbadian subsidiary, Retail Acquisition Company Limited (RACL), which also owns Stansfeld Scott (Barbados).

In the transaction, RACL is both injecting additional capital into AAL to support future growth and purchasing shares from its existing shareholders. The premier, family-owned Barbadian distributor also represents global brands across the food, beverage, confectionery, personal care, and pharmaceutical sectors. 

No management change anticipated

AAL’s current leadership and operations team will remain in place, ensuring business continuity and a smooth transition. The acquired business will fall under the purview of Rakeesh Bernard, who serves as the CEO of the Barbados Business Unit for the Brydens Group.

Commenting on the transaction, CEO of the Brydens Group, Richard Pandohie, said, “This investment marks a significant milestone in our strategic vision for regional expansion. Armstrong Agencies is a highly respected company with a deep-rooted presence in the Barbadian market. This partnership strengthens our portfolio and allows us to build upon our shared values and commitment to delivering quality products and services to the Caribbean.” 

This agreement formalises a long-standing relationship between ASBH and AAL, which previously saw the two entities jointly own and operate Armstrong Healthcare, an affiliate of Brydens in Barbados. This strategic investment is designed to enhance the existing partnership and enable ASBH to broaden its footprint in the Barbadian market by introducing the full range of its product portfolio. 

History of success and excellence commitment

For his part, AAL chief executive Christopher Lambert commented, “We are thrilled to embark on this new chapter with A.S. Bryden & Sons Holdings. Their history of success and commitment to excellence align perfectly with our own. This collaboration ensures the continuity of our legacy while providing the resources and expertise needed to achieve new levels of growth and innovation. We are confident that this partnership will be a great benefit to our customers, suppliers, and employees.” 

The Brydens Group maintains significant operations in Barbados, primarily driven by Stansfeld Scott Barbados (SSB), which is a leading entity in the distribution and retail of an extensive portfolio of wines, spirits, and other beverages, notably through our premier retail brand, Wine World. 

With six strategically located outlets and a comprehensive online platform, Wine World is Barbados’s foremost retailer in the beverage sector, offering an unparalleled selection, complemented by essential accessories and gourmet items, while promoting customer engagement through educational initiatives and expert guidance.