As its name suggests, Ace Connection is keen on bridging gaps and that, indeed, it does.

Founded by Jamaican Keith Ferguson, the company recently pioneered a platform that integrates the use of technology in the entertainment space. It recently launched Party Ace, describing it as an “all-in-one event management platform that merges event management, ticket sales and artiste bookings”.

With the launch of the new solution, the company has set its sights on improving how Caribbean events are managed and experienced while celebrating and promoting the region’s cultural heritage.

“By introducing a state-of-the-art platform designed to streamline event logistics and enhance cultural promotion, Ace Connection aims to modernise and secure the event management process. This initiative not only improves operational efficiency but also ensures that the Caribbean community fully benefits from its rich cultural contributions,” the company outlined.

Features of the platform include real-time sales tracking, multiple payment options, user-friendly mobile apps, and an artist booking system.

Ferguson, who also serves as the company’s CEO, explained why he chose Jamaica as the “ideal launch pad” for Ace Connections while noting a significant gap in the Caribbean’s entertainment industry.

“Jamaica is a dynamic market with a rich cultural heritage, and we are thrilled to introduce Party Ace’s innovative approach to various events that take place across the island,” he said.

The CEO pointed out that the platform offers event planners and promoters a seamless and secure ticketing system that is customisable and easy to use.

“…Our system is set up and managed by fully qualified Jamaican university graduates who consistently upgrade the features to fit the needs of those in the event space, from the promoter to the patron,” Fegruson added.

The launch in Jamaica has now placed the company on a strategic path to expand in the wider Caribbean.