GBR | Nov 24, 2021

Adele on why TikTok is not the place for her

Ategie Edwards

Ategie Edwards / Our Today


British songstress Adele, in a recent interview with Apple Music’s Zayne Lowe, revealed that the conversation around making music for TikTok was frequent during the making of her latest album 30.

The 33-year-old said that, when her team approached her about creating music for the platform, her response was “Tik-a-Tok-a-Who?”

The TikTok conversation was inspired by Adele’s team’s desire for teens to be aware of who the star is, and the platform, which is heavily used by teens, would be a great opportunity for her to do so.

“They’re like, ‘We’ve really got to make sure that these 14-year-olds know who you are,'” she told Lowe. 

Adele revealed her stance on the matter, stating that if she were to make music for the younger generation there would not be anyone to make music for her peers.

She also added that these 14-year-olds have mothers, therefore they must have grown up listening to her music.

“I’m like, but they’ve all got moms. They’ve all got moms, and they’ve definitely been growing up listening to my music, these 14-year-olds.”

The Hello singer was more so concerned about making music for persons in their 30s and 40s who are committing to themselves and doing therapy, something she admitted to doing herself, noting that her latest project was geared toward helping in that type of predicament.

The Easy On Me hitmaker said her intention is to continue catering to her age group, noting that her content might be too mature for the younger generation.

“I will do that job gladly. I would rather cater to the people that are like, on my level in terms of like the amount we’ve spent on Earth, and all the things we’ve been through. I don’t want 12-year-olds listening to this record, it’s a bit too deep,” the singer said.

TikTok, introduced in September of 2016, is known for its earworms and is used by record labels and creators to promote new releases for artistes and has also played a role in the resurfacing of older songs.


What To Read Next