Jamaican advertising communications agency Advertising & Marketing (Ja.) Ltd (AdMark) has acquired RED Advertising and Marketing Ltd in Trinidad, adding to its expanding network and growing its footprint
across the region.

In making the announcement, AdMark said the acquisition was part of its strategic vision to provide its clients with a comprehensive suite of marketing and advertising services, while also expanding its reach in
the Caribbean.

With this acquisition, AdMark expands its network of offices, with the headquarters in Jamaica, supported by North American operations, and now with a strong presence in Trinidad.

‘THRILLED TO ADD TRINIDAD TO GROWING NETWORK’

The move is expected to enable the agency to offer its clients a more extensive range of services, along with a deeper, more powerful thinking and execution.

“We are thrilled to add Trinidad to our growing network,” said Arnold Foote, executive chairman and chief creative officer of AdMark.

“This acquisition bolsters our commitment to our clients in the Caribbean, and we look forward to working with the talented Trinidadian team to continue providing award-winning creative to our clients across the region.”

Peter Lampert, VP of client success and investment of The AdMark Network, said the move was an exciting development for AdMark.

“We are proud of this expansion, and we look forward the potential this territory offers,” Lampert added.

The acquisition, which is expected to enable AdMark to deliver its expertise to the Trinidadian market, while also supporting client expansion opportunities across the region, has been labelled an important step in AdMark’s growth strategy.

AdMark was among the top winners in this year’s regional American Advertising Awards (Addy’s), securing eight gold, eight silver. It received the top award for Best of Film, Video and Sound.