The highly anticipated Treasure Beach Food, Rum and Reggae Festival returns to the island’s South Coast from November 7–9.

Known for pairing Jamaica’s finest culinary experiences with rich culture and warm community spirit, this year’s staging promises an unforgettable entertainment lineup featuring some of reggae’s most celebrated artistes.

Following a spectacular debut in 2023 that featured performances from Richie Spice, Jesse Royal and Luciano, the 2025 edition promises to raise the bar even higher.

Festival-goers can look forward to show-stopping performances from legendary reggae artistes Chris Martin, Agent Sasco and Capleton alongside a dynamic mix of rising stars to pay homage to Jamaica’s longstanding rich culture as the hub of reggae music. 

The weekend will feature three days of entertainment where patrons will experience live stage performances under the stars, intimate cultural showcases and rhythmic beats that embody the true spirit of Treasure Beach. In addition to the headlining acts, patrons can expect a rotating roster of DJs, drummers, and local talents, ensuring every night delivers a one-of-a-kind celebration of music and culture.

New to this year’s staging is a Breakfast Party on Saturday, November 8th at Jack Sprat, bringing a fusion of reggae and EDM. Featuring DJs Kamal Bankay and DJ Pietro, the event promises to infuse the weekend with a unique, high-energy vibe while staying true to the festival’s Reggae roots.

Festival co-director Jason Henzell noted, “Having grown up around my father & Chris Blackwell, I had an early appreciation for Reggae music. My mother took me to see Bob Marley at Reggae Sunsplash when I was nine years old, and my sister and I promoted our first concert at the age of 23 with Ziggy Marley & the Melody Makers.”

“Over the years, we have had some amazing concerts including Toots & the Maytals, Gregory Issacs, Lee Scratch Perry, Morgan’s Heritage, Luciano, Protoje, Lila Ike and others. When conceptualising the Treasure Beach Food, Rum & Reggae Festival, we knew we wanted Reggae to be a key element and we’re proud to be in a position to deliver on that promise with this year’s iconic lineup,” he continued.

With excitement for this year’s festival, Agent Sasco shared what attendees can expect, stating, “I’m very excited for the opportunity to be a part of an event still emerging after its inaugural staging two years ago. I love the concept and texture of the event and I consider it a very welcome addition to the event landscape in Jamaica, especially being on the South Coast.” 

When asked about what patrons can expect for his performance, he shared, “As it says in the name, my mission on the night is to bring the reggae, but I will also be bringing some Dancehall, so we can call this staging Treasure Beach Food, Rum, Reggae and Dancehall Festival,” he chuckled. 

With the Jamaica Tourist Board (JTB) as an official partner, the festival will not only celebrate music but also elevate the cultural tourism experience of the parish. Patrons will enjoy guided tours of nearby attractions such as Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the food and rum village, cultural experiences, and the unmatched energy of the Treasure Beach community.

Tickets are officially on sale now and can be purchased online. The festival band is priced at US$150 and includes full access to the three festival days.

This year, the team will also be introducing an ‘experience add-on’ for an additional US$300, which includes an exclusive cultural tour, a private dining experience and a curated wellness session. More details on ticket inclusions and the weekend schedule are available on the website.

The Treasure Beach Food, Rum and Reggae Festival 2025 is set to be a feast for the senses – uniting food, music, and culture for an unforgettable three-day journey in St. Elizabeth.