Amber Connect Limited has officially launched its artificial intelligence (AI) vehicle tracking and telematics solutions across 19 countries in the Middle East region.

The company, in a statement, explained that its expansion in the Middle East marks an important milestone in Amber’s global expansion strategy, showcasing its dedication to being ahead of innovation in the automotive industry.

With the new regional headquarters strategically located in Dubai, Amber is set to change the way businesses and individuals track and manage their vehicles. In line with the words of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and chairman of the board of trustees of the Dubai Future Foundation, “Artificial Intelligence heralds a new era in human history, and Dubai seeks to be at the forefront of this transformation.”

AI-driven efficiency and safety

At the core of Amber’s innovative approach lies the seamless integration of AI features, playing a major role in achieving cost savings and accident reduction. Through the power of AI, the system analyses vast datasets to provide predictive insights, enabling businesses to optimise their fleets, and individual drivers to make safer and more fuel-efficient decisions.

The result is enhanced safety, peace of mind, and substantial savings through reduced repair expenses, insurance premiums, and fuel costs, positioning Amber as an ideal partner.

Global expansion and local commitment

“The expansion into the Middle East reflects Amber’s global growth strategy, improving its position as a leader in the industry” says Ambassador Dushyant Savadia, CEO of Amber Group.

With offices strategically located in USA, Jamaica, UAE, South Africa and India, the company is uniquely positioned to offer local support and expertise in each region ensuring tailored solutions that meet each region’s specific needs.

Ahror Bobojonov, CEO of Amber Connect UAE, stated, “We are thrilled to bring our technology to the Middle East region, where advanced vehicle tracking and telematics solutions are increasingly vital for both businesses and individuals. Our commitment to delivering world-class services is a testament to our dedication to safety, security, and efficiency on the roads of the Middle East.”