After a successful launch in May, Advertising Multi-Media Management Limited (AMM) is expanding its industry-first mobile digital-out-of-home advertising network through a partnership with Jamaican food delivery platform 7Krave Corp.

In partnering with 7Krave, AMM continues to roll out the first-ever LED delivery bag network in Jamaica this September, blending mobile media with on-demand delivery, to transform everyday food runs into high-impact advertising opportunities.

Through the partnership, AMM will leverage 7Krave’s network of delivery personnel to bring brands closer to their target audiences one street after another.

Select 7Krave riders will hit the streets of Kingston and St Andrew, equipped with AMM’s customised LED delivery bags that turn heads with commuter-focused content.

“This collaboration is more than a media campaign; it’s a celebration of Jamaican innovation, mobility, and brand power,” explained Lotoya Ellis, chief executive of AMM.

“AMM is proud to give advertisers a smarter way to reach Jamaicans on the move or at home in real time.”

Already, AMM has 10 delivery riders with LED display bags in its fleet.

The incorporation of 7Krave delivery riders will increase its mobile advertising complement to 40 riders in September, and the company anticipates a continued increase in presence on the 7Krave delivery fleet in the coming months.

The company aims to tap into the out-of-home (OOH) advertising industry, in which revenues surpassed US$9.1 billion in 2024. In particular, digital-out-of-home advertising, which includes LED screens and displays, accounted for 34 per cent of advertising spend.

By adding LED delivery bags to its network of LED trucks and taxi displays, AMM continues to reshape the advertising landscape with unmatched visibility and agility. The recent cluster expansion means AMM’s trucks now cover almost all of Jamaica, with exceptions in St Mary and Portland. Taxi displays are also present across Kingston, St Andrew, St Catherine, and St. Thomas.

This partnership with 7Krave represents a win for local creativity, technology, and business.

Commenting on the AMM partnership, Rory White, CEO of 7Krave Corp, said, “As a technology company, we’re always interested in supporting innovation in the field and as such we’re proud to partner with AMM on this groundbreaking business model.’’

“7Krave is evolving to better serve the Jamaican community and our riders will be carrying more than just meals and groceries. Through this partnership, they’re carrying messages that matter to consumers and businesses across the island,” he added.

Ellis anticipates making further inroads into the mobile advertising space with a pipeline of partners ready to join the company’s LED display network.