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JAM | Apr 10, 2025

Ammens Booth wowed patrons at Expo Jamaica 2025

Josimar Scott

Josimar Scott / Our Today

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With anticipation in the air, eager patrons closely observe the next steps in the captivating powder scent formulation process, showcasing creativity and innovation in action.

For over 20 years, Windsor Laboratories has been steadfast in its commitment to producing high-quality,
locally made products. With Ammens, the company has provided generations of Jamaicans with a trusted
solution that offers the comforting scent of powder freshness.

Through its participation at Expo Jamaica 2025, held April 3 – 6 at the National Arena and National Indoor Sports Centre in St Andrew, Ammens showcased not only its timeless appeal but also its ability to
innovate and evolve with the times.

At Expo Jamaica 2025, the Ammens booth quickly became a hub of creativity and excitement. Visitors to the booth were invited to engage with and experience the brand in a way like never before. The booth featured an interactive station where patrons could create freshly crafted scents with a personal touch by blending ingredients that reflect their individual tastes. This activity shone a spotlight on Ammens’ dedication to combining its rich heritage with fresh, innovative approaches to product creation.

Sudesh Roberts, marketing coordinator at Massy Distribution Jamaica Limited, shares an engaging moment with the Expo patron, reflecting the event’s spirit of connection and innovation,

“Creating products that speak to the needs and preferences of our customers is at the core of what we do,” said Nicolette Casey, AVP and head of the Consumer & Marketing Division at Massy Distribution Jamaica Limited.

“The custom scent station at the Expo provided a unique opportunity for us to interact with our
audience in a meaningful way, allowing them to engage directly with the brand and experience the
science behind Ammens,” she added

The tradeshow also provided an invaluable platform for Ammens to further connect with its community, from the youngest to the oldest attendees. Visitors, including students, families, and even science enthusiasts, were able to step into the fascinating world of powder-making. Decked out in lab coats and goggles, they became honorary “scientists” for the day, enthusiastically exploring the chemistry
and mechanics behind Ammens’ signature medicated powder.

Sudesh Roberts, marketing coordinator at Massy Distribution Jamaica Ltd, engages with a young participant as he creates his own signature Ammens powder scent during a hands-on science activity at the Ammens Lab inside Arena 2 at the National Arena and National Indoor Sports Centre as part of the JMEA Expo. Wearing a white textured dress branded with the Ammens logo, she fosters creativity and curiosity in this interactive experience.

“The expo was an opportunity for us to not just showcase our products, but to foster a deeper connection
with the next generation,” said Vice President & CEO, Massy Distribution Jamaica Limited, Janine Chen.

“We want to show them that science is fun, and that curiosity can lead to wonderful discoveries. Our goal
is to continue inspiring the youth and encourage them to pursue their passions—whether it’s in science,
creativity, or even entrepreneurship,” she continued.

Massy Distribution Jamaica credits the success of Expo Jamaica 2025 to the unwavering support of loyal
customers, new fans, and the vibrant Jamaican community who continue to embrace Ammens with open
arms. The event was just one of many milestones on the road ahead, as Ammens looks forward to
continuing the evolution while staying true to the heart of what makes it a beloved part of every Jamaican
home.

“We are proud to see Ammens continue to grow and inspire new generations of Jamaicans. The JMEA
Expo has been a remarkable opportunity to connect with our community, showcase the science and
passion behind our products, and share the vibrant spirit of Jamaica. We are excited to continue pushing
boundaries, blending tradition with innovation, and ensuring that every person who experiences Ammens
feels the warmth and care that goes into every product. We are incredibly grateful to everyone who visited our booth, participated in our activities, and engaged with us throughout the event. As we move forward, we are more excited than ever to continue delivering products that reflect the best of Jamaica—quality, innovation, and care,” affirmed Janine Chen.

With its roots firmly planted in Jamaican soil and its eyes set on a bright future, Ammens remains a brand
that inspires creativity, promotes wellness, and celebrates the beauty of Jamaican culture.

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