Apple Inc. hopes to unleash it’s latest iPhone product at its launch event on September 7.

The new iPhone will be accompanied by multiple new Macs, low-end and high-end IPads and three new Apple Watch models.

Retail stories have been encouraged to prepare for the major new product release on September 16, about a week and half after the product’s unveiling.

The last event held by the company was in June where the next set of software updates (iOS 16, iPadOS 16, watchOS  and macOS Ventura) were announced to the world.

The standard iPhone 14 model will look like the iPhone 13. However, Apple Inc will not be including the 5.4 inch ‘mini’ version and will be adding the first 6.7inch non-Pro iPhone model.

Users of the iPhone 14 will be given more screen space as the company plans to replace the front-facing camera cutout (notch) with a pill-shaped hole for Face Id sensors and a hole-punch-sized area for the camera.

The iPhone 14 Pro will feature a newer a faster processing chip while the regular iPhone 14 model will be re-using the same A15 chip as the iPhone 13 model.

In addition, the iPhone 14 Pro model is said to include advancements in battery life and video recording.

The latest series 8 Apple Watches will have a pro line which will feature a larger display, rugged titanium case, new fitness tracking features and more battery life for it’s more athletic users.

New features for women’s health and a body temperature sensor will be added to the regular series 8 Apple Watch and an Apple Watch SE will be produced for a low cost alternative.