Arosa Limited, a processor of meats and purveyor of wines, cheeses, and breads, in partnership with the Jamaica Pig Farmers Association (JPFA), is supporting the local pork industry through the launch of its Pork Jamaica campaign.

“Arosa is fully committed to encouraging local farmers to develop the best breed and stock so that the end result is better and more cost-effective. Ninety-five per cent of the pork meat Arosa uses is locally acquired. We are proud to continue to assist our local farmers and we are committed to this value-added campaign. We support and see the need for making local pork sustainable and competitive on an international scale. We are confident that the ‘Pork Jamaica’ campaign can successfully achieve this and leave a lasting mark once the public is aware of the high standard of pig rearing in Jamaica,” said Stewart Jacobs, general manager of Arosa Limited.

The Pork Jamaica campaign is geared towards making local pork more sustainable, competitive at international standards and a central part of the Jamaican culinary experience for Jamaican households.

Hanif Brown, president of the JPFA, shared that the campaign also showcases pork as a high-quality protein source, rich in nutrients, reigniting the passion for pork and driving local agriculture.

“I’m thrilled to be part of this vital initiative promoting pork consumption, it is timely as we celebrate the Christmas season. Pig farmers have achieved self-sufficiency, ensuring ample production to meet demand. Pork is an important source of protein and it is essential to create awareness around it as it can in turn advance Jamaica’s agricultural sector and ensure food security. Together, let’s support and celebrate our locally produced pork for the benefit of farmers and communities,” said Franklin Witter, minister of state in the Ministry of Agriculture, Fisheries and Mining.

The campaign will feature cooking demonstrations and educational seminars, which will allow individuals to explore, experiment, and embrace the wonders of pork. A call to support local farmers and meat processors emphasises its potential impact on communities, families, and friendships.