Prominent dealer ATL Automotive Group says the highly anticipated ‘Boss Sale’ returns next weekend as a limited-time-only, three-day extravaganza.

The “Boss Sale’ is slated to run from August 15 to August 18, offering spectacular savings on a stellar brand lineup at ATL Automotive and ATL Autobahn showrooms island-wide.  

Since its inception, the ‘Boss Sale’ has steadily become a staple in the calendars of car buyers, attracting hundreds of new car bargain hunters who previously received specials on items such as insurance and roadside assistance.

The ATL Automotive Group asserts that this year’s staging will be even bigger and better. 

“We are going BIG with this year’s staging – if persons are in the market or even thinking about buying a car, they don’t want to miss this opportunity”, said Stephen Hector, deputy managing director of the ATL Automotive Group.

“The discount pot for this year’s sale totals millions of dollars in savings across our award-winning brands including Honda, Volkswagen, Audi, Porsche, Kia, BMW, and MINI plus for the first time ever – BYD, Jamaica’s newest and only new energy vehicle brand. Persons can expect hundreds of thousands up to J$8 million in savings off select models along with the best banking rates and deals across the top financial institutions including discounted interest rates and their choice of no processing fees or insurance and even payment holidays until 2025. There is so much value added into your new car purchase that there’s simply never been a better time to buy a new car,” he also revealed.

The ‘Boss Sale’ will also provide prospective buyers with opportunities to explore an extensive range of units spanning every automotive segment – from hatchbacks to sedans, to SUVs – and even pickups. 

“What’s particularly exceptional about our company is the range in versatility across our brands, which makes it simple to find the most suitable vehicle for your lifestyle. For instance, our selection encompasses the family-oriented brand Volkswagen which is backed by a five-star safety rating, but then we have Honda, which though equally suited for a family dynamic, has an undeniable edgy and sporty aura; and of course, there’s MINI, which is a little more premium and perfect for those who are big on individuality and handling the road with a go-kart style SUV,” Hector asserted further.

And if you’re in the market for a luxury vehicle, Audi, Porsche, and BMW are all so different, but each in their own right offering award-winning performance and a host of captivatingly stylish models to choose from, you simply can’t go wrong. Not to be forgotten is the award-winning Kia which has packed so many luxury convenience features such as remote engine start and ventilated seats starting at only J$3.85 million and backed by five years’ manufacturer’s warranty,” he continued.

In addition to the tremendous savings, buyers may also opt to take advantage of the group’s trade-in deal, which allows you to trade in your car and attribute that value towards a new vehicle offered at the Boss Sale for even more convenience.

Customers’ financing needs will be addressed with on-site financing by Jamaica’s top financial institutions including Scotiabank, NCB, CIBC, JMMB and JN Bank to name a few for all four days of the sale.

Showrooms will also open late and on the weekends for added convenience. Opening hours include 8:00 am to 8:00 pm (Thursday, August 15 and Friday, August 16); 10:00 am to 4:00 pm (Saturday, August 17), and 12:00 pm to 4:00 pm (Sunday, August 18).