As Jamaicans prepare to ring in the New Year, Director General of Road Traffic, Island Traffic Authority (ITA), Col. Daniel Pryce, is imploring increased caution on the road to prevent crashes and fatalities.

He is urging motorists to avoid driving under the influence of alcohol. Alcohol impairs judgment, slows reaction times, and greatly increases the risk of crashes.

“While it’s perfectly fine to raise a glass with friends and family, it’s never safe to get behind the wheel after drinking,” Pryce said. “Before you head out to a party or gathering, make a plan; whether it’s designating a sober driver, using public transportation, or booking a taxi or rideshare service. Your safety and the safety of others are far more important than any holiday event.”

Pryce, who was speaking at the recent media launch of the Road Network Safety Assessment project at the Ministry of Science, Energy, Telecommunications and Transport, in Kingston, noted that during the period from Christmas into the New Year there is an increase in the number of vehicles on the road, which heightens the risk of crashes.

“People are travelling to visit loved ones, doing their holiday shopping, attending parties and celebrating in many ways. Unfortunately, this also means there are more distractions and, sadly, more incidents involving alcohol, which all contribute to road crashes,” he pointed out.

He said that drivers must also be mindful of fatigue from travelling, staying out late and getting up early in the mornings. He said that fatigue can be just as dangerous as driving under the influence, as it reduces concentration and reaction time.

“If you’re planning a long trip, take regular breaks to stretch your legs, get some fresh air, and stay alert. And, if you are feeling too tired to drive, don’t hesitate to pull over and rest or let someone else take the wheel,” he advised.

An important habit that Pryce is encouraging drivers to develop is to prepare for weather conditions before setting out. “Check the weather forecast and if you’re travelling long distances, plan your route carefully keeping in mind that some roads may be closed or treacherous,” he pointed out.

The ITA Director General further reminded motorists that driving slower than usual and maintaining a safe distance from other vehicles can make all the difference in avoiding crashes. He also warned against distracted driving, especially when navigating busy roads.

“Whether it is checking your phone, adjusting your GPS, or trying to manage the children in the backseat, distractions can be dangerous.  I urge everyone to keep their eyes on the road and their hands on the wheel,” he said.

Pryce further encouraged drivers to look out for pedestrians going about their shopping or heading to an event. “As drivers, we need to be extra cautious when driving in areas with high foot traffic. Always stop for pedestrians at crosswalks and drive slowly in busy areas. And for pedestrians, remember to use safe places to cross,” he advised.

Importantly, the ITA director general said that wearing seatbelts is still an important road safety practice. “The simple act of wearing your seatbelt can save your life. Despite all the technology and safety features in modern cars, wearing a seatbelt is still the best protection in the event of a crash. Ensure that your passengers, including those at the back, are securely fastened before you start driving,” he emphasised.