Adidja ‘Vybz Kartel’ Palmer has started heavy promotion of the ‘Fire Vybz’ Premium Hot Grabba in collaboration with Fire.

The ‘Lyricist’ artiste since his release on July 31, has been busy catching up with his friends and family, posting on social media to give his fans a glimpse into his first day out. He also released an EP titled ‘First Week Out’ on August 1, and is heavily promoting his grabba (tobacco) brand ‘Fire Vybz’.

“Back to business, #FireVybz, run the world,” wrote Kartel on his X account, featuring a video of him promoting the brand on his first night out.

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Kartel had previously made a post stating the locations the grabba brand would be available until further notice: “Available at St James Plaza, Shop #2, Starbuds, Jimmy Cliff BLVD (Hit Strip).”

Fans in the comment section under his promotion videos were applauding his entrepreneurial spirit, praising his attitude and steadfastness after being imprisoned for 13 years and facing life, to now being a free man.

WATCH ‘FIRE VYBZ’ PROMO: