Terise Kettle, senior vice president of investment banking at Barita Investments Limited, is championing for small and medium-sized businesses (SMEs) to seize growth opportunities by accessing capital.

Speaking at the recent JSE regional conference, Kettle emphasized the democratisation of wealth creation, stressing that financial freedom is within reach for all Jamaicans, regardless of background.

She highlighted various avenues for accessing capital across the lifecycle of a business, from bootstrapping and crowdfunding to private equity and receivables financing.

Kettle underlined the importance of passion, market awareness, flexibility, cost management, competitor analysis, and intellectual property protection for SME success.

With Barita Investments managing over $330 billion in funds and boasting a legacy as one of the oldest domestic stock brokerage firms, Kettle’s insights offer a roadmap for SMEs to thrive in today’s dynamic business landscape.

Furthermore, she encouraged attendees to remain vigilant and passionate about their businesses, advising them to stay abreast of market trends and be flexible in their strategies.

The Barita SVP highlighted the importance of cost-cutting measures when necessary and urged businesses to thoroughly analyse their competitors while safeguarding their intellectual property.

Kettle concluded by highlighting Barita Investments’ extensive track record and financial expertise, positioning the company as a trusted partner for SMEs seeking to access capital and fuel their growth.