Jamaican Tourism Minister Edmund Bartlett met with Cuban Minister of Tourism Juan Carlos García Granda and other senior Cuban officials at the World Travel Market in London, United Kingdom (UK) on Tuesday (November 8). 

Bartlett discussed with Garcia his continued push to reimagine Caribbean destinations and move to cement multi-destination tourism. This as more and more destinations seek to promote experiential travel and optimise visitors’ experiences.

Multi-destination tourism is a unique approach to tourism that enables a tourist to be able to visit and enjoy the offerings of multiple destinations during one trip, at one cost. 

Beyond that, Bartlett noted that he would be leading a delegation of Caribbean tourism ministers to Saudi Arabia later this month to engage in a series of high-level discussions with major airlines and other leading travel and tourism investment stakeholders in the Middle East as part of efforts to broaden the scope and horizons of Caribbean tourism.

This forms part of activities surrounding the World Travel & Tourism Council WTTC 22nd Global Summit which will take place in Riyadh, Kingdom of Saudi Arabia.

The Global Summit is the leading event in tourism, bringing together the most powerful voices within the sector to address and redesign the priorities for the future.

The Summit will provide an opportunity to engage with the leaders of the sector, as well as to showcase policies in support of a sustainable future for tourism.

Jamaica is represented among thousands of participants in the annual World Travel Market (WTM) London, which showcases offerings from the biggest travel destinations, accommodation suppliers, airlines and tour operators.