Bartlett leads another high-level marketing mission
/ Our Today
administrator
Tourism Minister Edmund Bartlett has embarked on a high-level marketing mission across Colombia, Panama and Germany to diversify source markets, strengthen airlift and drive sustained tourism growth.
In Bogotá, Bartlett is leading a three-day Jamaica Tourist Board (JTB) marketing blitz focused on securing the two critical pillars of tourism growth airlift and sales.
The programme includes strategic meetings with Avianca Airlines and Wingo Airlines, engagement with tourism stakeholders at the ANATO Trade Show, and discussions with COPA Airlines in Panama City to enhance connectivity between Jamaica and key Latin American hubs.
The mission will culminate at ITB Berlin 2026 (March 3–5), where the tourism minister will participate in the UN Tourism Ministers’ Summit, hold a bilateral meeting with the UN Tourism Secretary-General.
He will also deliver a presentation on poly crisis management in travel, highlighting Jamaica’s recovery following Hurricane Melissa, and engage global tour operators, buyers and media.
The marketing mission comes as market diversification remains central to Jamaica’s tourism strategy, as the destination builds confidence, deepens partnerships and positions the island for sustained, inclusive growth.
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