Proven stalwart Belinda Williams is walking away from her role as top marketing executive for the group. 

She issued a statement, which read:” After six  incredible years with PROVEN, I am at the difficult decision which will see me stepping down from my role as group chief marketing officer. My journey with PROVEN has been nothing short of amazing, and it is with mixed emotions that I now make this announcement. 

Over the years, I have had the privilege of working alongside some of the most talented and passionate individuals in the industry. Together, with your help, we have achieved remarkable successes, from launching groundbreaking marketing campaigns, surpassing targets, and deadlines to shaping and reinforcing the brand identity and ethos of the PROVEN brand.  I am immensely proud of the accomplishments together.

It is not easy to say goodbye to such a dynamic team, but it is the right decision for my personal and professional growth, as I do a “Nanny McPhee” (look it up ).  I remain filled with gratitude for the opportunities and the experiences that I have been a part of. 

I will remain in my role until October 31 and during this time, will continue to support the smooth transition for the group and all subsidiaries. This is not a farewell as our journey continues and our relationship is invaluable; but a ‘see you later’.”