Pop icon Beyoncé Knowles has launched her first brand of American whisky called ‘SirDavis’.

The Drunk In Love singer has partnered with Moët Hennessy to launch a first-of-its-kind American-made whisky, venturing into the same industry that has made her husband, rapper Jay-Z, a billionaire. This move also could propel her towards the same status, depending on its performance.

The brand belongs to the LVMH conglomerate — which has a 50 per cent stake in rapper-mogul Jay-Z’s Champagne house, Armand de Brignac.

SirDavis has been years in the making, after Beyoncé, a long-time fan of Japanese whiskies, reached out to Moët Hennessy for help crafting a trailblazing whisky with a unique flavour profile that mirrored her palate.

In an interview with Harper Bazaar’s Gabrielle Pharms, Beyonce said she has always connected with whisky.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” she said.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”

SirDavis retails for US$89 and is available for pre-order exclusively on SirDavis.com.

It will be widely available across the United States and in select airports, and also in stores in London, Paris, and Tokyo starting in September.