Article by Natalie Taylor 

Just as Jesus clearly defined His mission and audience, a godly business must identify its target market and develop solutions that address their needs. Understanding your audience and their pain points allows you to craft products or services that bring real value and glorify God through excellent service.

1. Jesus’ model: Defining the target audience and mission

Jesus came to serve a specific audience—the lost, the broken, and those in need of a Savior. He understood that His mission was not for the self-righteous but for sinners who needed repentance and transformation.

• The spiritually lost: “For the Son of Man came to seek and save the lost.” (Luke 19:10)
• The broken and hurting: He extended healing and compassion to the sick, outcasts, and marginalised.
• Those seeking truth: Jesus engaged with those who were hungry for truth and eternal life.

2. Understanding your business audience: Identifying their problem and need

In business, identifying your target audience is essential to developing solutions that meet their needs. Like Jesus, a godly business owner should take the time to understand who they are called to serve and how their business can address real pain points.

Key questions to define your target market:

• Who are you called to serve? Consider demographics, interests, and spiritual alignment.
• What is their greatest need or problem? Identify the pain points that your business addresses.
• How can you provide value or solutions? Develop solutions that solve their problem and reflect biblical principles.

3. Identifying the Problem: Meeting Real Needs with Kingdom Solutions

Example: Jesus recognised and addressed spiritual and physical needs

Jesus met both the spiritual and physical needs of His audience. He provided:

• Spiritual nourishment: Teaching and preaching truth that led to eternal life.
• Physical provision: Feeding the hungry and healing the sick.

Application in business:

• Identify the core problem: What unmet need or pain point does your audience face?
• Understand their frustrations: Consider what challenges they are struggling with.
• Offer transformational solutions: Design products or services that solve these problems while reflecting God’s love and principles.

️ 4. Providing the solution: Delivering value that reflects God’s heart

Jesus was not only aware of the problem—He became the solution. His life, death, and resurrection provided the way for salvation, restoration, and transformation. In the same way, your business should offer solutions that bring value, transformation, and positive change to your audience.

Steps to provide the right solution:

1. Align with their core needs: Ensure that your offerings directly address the identified problem.
2. Offer excellence and integrity: Reflect God’s standards through quality and transparency.
3. Create a customer-centric approach: Serve with humility and a desire to meet your customer’s needs.

5. Defining your target market in your business plan

When creating your business plan, defining your target audience and the solutions you provide helps ensure that your business is focused and purpose-driven. Use the Jesus model to create a profile of your target audience and craft solutions that meet their needs with integrity and excellence.

Target market overview:

• Who is your audience?
  • Identify your primary target demographic (age, gender, profession, location, etc.).
  • Define their interests, challenges, and values.

Audience pain points:

• What problems do they face?
  • Highlight the core problems, frustrations, or needs they experience.
  • Understand the emotional, financial, and practical struggles of your audience.

Solution offered:

• How does your business address these needs?
  • Describe how your products or services solve their problems.
  • Show how your business reflects God’s principles by offering value with integrity.

6. Application: Action steps to define your audience and solutions

1. Conduct market research: Study your target audience and identify their pain points.
2. Create a customer profile: Define the demographic, needs, and values of your ideal customer.
3. Pray for clarity and guidance: Ask God to reveal who He is calling you to serve.
4. Test and refine your solutions: Ensure that your offerings meet the real needs of your audience.

Final thought: Serving with purpose and excellence

By identifying your target market and providing solutions rooted in God’s love and wisdom, your business can become a powerful vehicle for transformation. Just as Jesus knew exactly who He came to serve and what He came to offer, let your business reflect that same clarity of purpose—serving with excellence, integrity, and compassion.

Next: Building a brand that reflects God’s heart

In the next episode, we will explore how to build a brand that reflects biblical values, communicates trust, and honours God in every interaction.

Natalie Taylor is a member of the Win Win Networks team.