Landmark event celebrating vibrancy and talent of Jamaica’s beauty industry 

Durrant Pate/Contributor

The fifth annual Jamaica International Beauty Expo (JIBE) is set to take place from June 28 to 30 at the Montego Bay Convention Centre, with a significant delegation from the Jamaican Diaspora in Canada confirmed to attend. 

In addition to this delegation, JIBE will also welcome participants from Nigeria and the United States of America.

These notable participations underscore the event’s growing international appeal and the strong ties between Jamaica and its overseas community. 

The Canadian/Jamaica delegation will be led by the noted events industry leader in Canada, Keisha Pinto, including skincare therapist Orica Smart of the O Spot, Colin Jackson of the renowned Jack Flawless Photography, event and sponsorship architect Jacqueline Clarke of the Well Connected, and full-time family, beauty, and lifestyle content creator and psychologist Olivia Parker, among others.

Following a successful media launch on Saturday (May 25) at the newly-opened Harbour City Shopping Mall, preparations are in full swing for the highly anticipated expo.

JIBE promises to be a landmark event, celebrating the vibrancy and talent of Jamaica’s beauty industry while fostering international connections and opportunities for growth.

Big endorsement from Montegonians

The event is endorsed by the Mayor of Montego Bay, Richard Vernon, and the President of the Montego Bay Chamber of Commerce and Industry, Oral Heaven, both of whom highlighted the expo’s importance to Jamaica’s economy and its role in enhancing the country’s beauty industry.

For Heaven, “the support from our Canadian diaspora, especially, is a testament to the growing impact and relevance of the Jamaica International Beauty Expo.”

He emphasized that this event is a vital platform for local businesses to engage with international markets, driving growth and innovation.

The expo celebrating the vibrancy and talent of Jamaica’s beauty industry while fostering connections and opportunities for growth is being presented with the support of Beauty By Doctors, JAMPRO, Elite Concepts and Solutions, Wards Power Tools, Seagarden Beach Resort, and other sponsors.

Founder and coordinator of the Jamaica International Beauty Expo, Suzette Brown, commented, “We are honoured to welcome a strong delegation from the Jamaican Diaspora in Canada. Their participation highlights the global reach of our beauty industry and reinforces the cultural and economic bonds we share with our diaspora communities.

Details on the expo offerings

The expo will feature engaging activities designed to inspire participants at all levels. Highlights of the event include the second staging of the well-received JIBE Business Luncheon, in partnership with JAMPRO, and the introduction of the New Age Thrift Pavilion, which presents persons an opportunity to join the circular fashion movement.

The expo will also see the reintroduction of the Glow Bar for make-up artists to show off their skills and engage with new clients.

JIBE will also feature live demonstrations by top beauty professionals, and educational presentations, primarily by Heart NSTA Trust and various exhibitors. 

This year’s entertainment highlight is a performance by international artiste and Montego Bay native, Shaneil Muir.