With the holiday season fast approaching, and more individuals and businesses are tapping into digital and e-commerce activities, BlinkSky Jamaica has made gifting easier, more convenient, and contactless with its Blinkable eGift Cards.

The innovative solution from the digital gifting software company allows employers and businesses to reward their staff members and loyal customers with a branded digital gift card that gives the recipients the power to choose which BlinkSky merchant’s gift card they would want.

BlinkSky has lifestyle merchants covering bill payment, retail, pharmacies, spas, supermarkets, fuel and restaurants.

“We believe this year, more than ever, organisations will want to show their appreciation to staff members and customers for their resolve and efforts, and BlinkSky has the perfect solution for companies who have adopted a fully digital or hybrid model. The platform eliminates the need for HR or marketing teams to think about sourcing physical vouchers or gifts for year-end rewards and incentives. Our easy-to-navigate dashboard delivers up to 25,000 digital gift cards in a maximum of six seconds to employees via email or SMS. The overall experience can also be enhanced with a video message to add a personalized touch”, said Sherika Jackson Grant, General Manager of BlinkSky Jamaica.

With merchants in every major town across the island, BlinkSky Jamaica has also made the holiday gifting experience more convenient for individuals who can purchase a Blinkable digital gift card for a loved one from the company’s website with a holiday message (video or text) and have it delivered via SMS at no extra cost.

“Gift-giving will be different this year, as persons have adapted to digital transactions; we have taken the hassle out of that process by allowing our users to send a Blinkable digital gift card that gives the recipient the option to choose a gift card from the myriad of merchants included on our digital platform. This ensures that the recipient of the digital gift card gets something they want and appreciate,” Jackson Grant explained further.

The Blinkable digital gift card offering remains a closed-loop solution according to the company and recipients will only be able to use the value from a Blinkable digital gift card by selecting a digital gift card from an existing BlinkSky merchant.

The cards are not reloadable and boost robust security features to protect the end-user such as real-time balance updates and digital receipts delivered to customers via SMS after each redemption.

“One of the things we pride ourselves on as a fairly new entrant in the market is the security that the BlinkSky platform offers to our customers; all digital gift cards are sold with inactivated barcodes, voucher codes, and PINs. The receiver will activate the card digitally when they are ready to use it and complete redemption at the selected merchant. If used for partial redemption, the PIN, voucher number, and barcode are updated instantly. This protects the customer from possible instances of fraud or theft,” Jackson Grant added.

With e-commerce leading business models internationally, BlinkSky Jamaica, as an offshoot of a larger multi-national entity launched officially in Jamaica in May of this year and has offered an end-to-end closed-loop digital gift card solution to merchants to create, issue, and redeem their digital gift cards through BlinkSky’s Digital POS. The company also offers employee rewards and loyalty using a direct-to-mobile model that continues to get notable traction within the local and regional business industry.