Durrant Pate/Contributor

Jamaica-based market research company Bluedot Insights is teaming up with ActionINVEST Caribbean Inc., a prominent player in Guyana’s economic development.

Both companies have announced a strategic partnership aimed at transforming market research and data-driven decision-making in Guyana. The collaboration will provide comprehensive market research, analytics-driven approaches and recommendations, social media optimisation solutions, and management consulting services. 

This initiative is designed to empower local businesses and industries across Guyana with the insights needed to thrive in an increasingly competitive global market. The partnership arose out of business-to-business engagements during the January 2023 business mission to Guyana led by Industry and Commerce Minister Aubyn Hill,

Principals of both companies hail the partnership

Commenting on the strategic alliance, Bluedot CEO Larren Peart remarks, “We are excited to bring our proven expertise in market research and data insights to Guyana, in partnership with ActionINVEST Caribbean Inc. Our goal is to help businesses optimise their business growth strategies and achieve unparalleled growth in this vibrant and promising market.”

Dr Vishnu Doerga, chair and business development director of ActionINVESTCaribbean Inc., states, “By integrating Bluedot Ltd’s expertise into the Guyanese market, we are equipping our businesses with the tools and knowledge necessary for sustainable growth and innovation. This partnership is a significant step towards our goal of transforming Guyana into a developed country by enhancing the capabilities of our industries to make informed, data-driven decisions.”

For his part, Senator Hill commented, “This collaboration between a Jamaican market research and data-insights company, Bluedot and ActionINVEST Caribbean Inc., signifies a strengthening of regional ties and a shared commitment to fostering economic growth and development and facilitates increased exports from Jamaica to Guyana. It’s a testament to the potential of Caribbean unity and cooperation in enhancing our global competitiveness. This kind of completed partnership is one of the main reasons I lead business missions with scores of private sector participants across the region and much wider internationally.”