Boom Energy Drink has partnered with Food For The Poor (FFP) Jamaica to provide 10 new homes for Jamaicans in need. The donation is part of Boom’s corporate social responsibility initiative, Boom with Love and FFP’s, Build Back the Love for Jamaica Campaign.

The 10 new homes will make a total of 30 homes funded by Boom through Food For The Poor since 2020. The houses will be gifted to families who live in substandard housing or are homeless. The dwellings have been erected in Westmoreland, St Catherine, Manchester and St James and have been furnished and equipped with necessities, such as beds, furniture, and appliances.

“We believe in giving back to the community and helping those less fortunate. We are proud to partner with Food For The Poor to make a positive impact in the lives of Jamaicans in need,” said director of marketing at Wisynco, Francois Chalifour, while speaking at the launch of the campaigns earlier yesterday (April 6) at the Food for the Poor Headquarters in St Catherine.

During the event, Wisynco pledged another J$1million to Food for the Poor’s Build Back the Love for Jamaica Campaign.  

Brand Manager at Boom, Keteisha McHugh, explained that under the Boom with Love campaign, the energy drink brand would take the charity initiative further by engaging the corporate community in a challenge to contribute to the cause by providing resources for families to sustain themselves.

The donation of homes is just one of many ways that Boom Energy Drink is giving back to the community and supporting the Build Back The Love for Jamaica campaign. The brand has also been involved in charitable initiatives, including sponsoring sports teams and supporting educational programs.

Meanwhile, the Chairman of Food for the Poor, Andrew Mahfood, said the Build Back the Love for Jamaica campaign carries on the charity’s legacy of love and aims to develop a sustainable Jamaica.

He underscored that the campaign is part of a global initiative strategically designed to improve the socio-economic conditions of individuals and their families by providing shelter, implementing sustainable projects and training for persons, thus establishing viable economic avenues for beneficiaries.

Development and Marketing Manager at Food for the Poor, Marsha Burrell Rose noted that FFP is celebrating 40 years in Jamaica.

“In commemoration of this milestone we are targeting a minimum of 400,000 persons globally to donate to the cause. We encourage all donations, even if it is J$1,000, US$10, CA$10 or GBP10.”  

“We are grateful for Boom Energy Drink and our partners for kick-starting donations with funding for homes and monetary pledges,” she added.

Boom Energy Drink is a local energy drink brand committed to giving back to the community and supporting charitable initiatives.Food For The Poor is an international non-profit organization. The organization provides food, housing, education, and other support to those in need and has built thousands of homes across Jamaica.