SAINT International breakout star Jessie Craig is a Miu Miu girl.

The Jamaican beauty from Spanish Town beguiles as one of three faces for the Italian luxury brand’s just-launched advertising campaign for its Prelude 2025 collection, which debuted last Thursday (January 2) across multiple platforms online, in-store, and visual boards across the globe. Craig co-stars with Chinese model Xiaohan Chen and Argentine national Ro Pinheiro for the high-end fashion assignment. 

It’s a crowning achievement for Craig, who only a mere three months ago stormed the runway as Look 54 in legendary creative director Miuccia Prada’s Miu Miu Spring/Summer 2025 show in Paris.

“The opportunity to shoot my first luxury brand campaign was thrilling,” a justifiably animated Craig told Our Today. “It’s an inspiring moment I’ll always remember. I found out I was booked for the Miu Miu Prelude project when I was in London last October and remember saying to Jill, my apartment manager, how excited I was to shoot this brand as I’ve seen their layered style of outfits.”

Shot in Milan, Italy back in November by photographer Alessio Bolzoni, the new campaign—featuring Miu Miu’s latest signature raw cuts and dynamic tailoring of blousons, pleated miniskirts, and single-breasted jackets—was creative-directed by Edward Quarmbyand styled by the influential and in-demand Lotta Volkova, who has a long history of working with SAINT models for Balenciaga and Ferragamo.

Already, Craig is squarely on Team Lotta. “Working with her was great. Her creative approach brought a unique energy to the project and she’s just the sweetest soul,” raved the requisite model newbie on the fast track. 

“I have fallen in love with the Miu Miu as it’s a very unique brand that gives a mix of youthful fun and modern sophistication, and I really respect how Lotta delivered her special touch to the collection.”

Prior to Craig’s new campaign for the brand, SAINT’s Nigerian star Tomiwa co-fronted Miu Miu’s Spring/Summer 2020 advertising campaign alongside supermodel Bella Hadid.

Contrary to the general slowdown being experienced in the luxury market, Miu Miu, which falls under The Prada Group, has bucked the trend and seen its sales delivering a major uptick globally. 

Vogue Business recently reported that Miu Miu’s 2024 revenues rose 105 per cent year-on-year, for the financial third quarter under review to September 30, which netted growth of €854 million for the brand, and € 3.83 billion net revenue for the group. Japan and The Middle East account for its biggest sales markets. Miu Miu launched in 1993 and was named after its founder Miuccia’s childhood nickname. It began as a diffusion line that was more affordable than the Prada range, and addressed a younger audience. 

Craig remembers well her introduction to Miu Miu, after being booked and strutting the catwalk on the last day of Paris Fashion Week last October. She was joined by two other SAINTS, Dru Campbell and Sanique Dill in the model cast that also included Academy Award-winning actress Hillary Swank and Academy Award-nominated actor Willem Dafoe who closed the show. 

“It was reassuring to be in the show with Dru and Sanique,” she reflected. “Sharing the experience with my two SAINT sisters brought joy and comfort. We were always together backstage unless we had to go and do hair and makeup, that’s when we’d separate. And, knowing our agent Dewight Peter was backstage all the way from Jamaica, made us really happy.” 

Subsequent to the two-day Prelude collection shoot, the SAINT disclosed she extended her Milan stay “as I went on to shoot different projects for Miu Miu for like a week.”

Set to depart the island this week for work obligations in Europe, the rising fashion star—signed to Elite Paris, Monster Management in Milan and The Squad Management in London—looks to build upon the lessons learnt from her fashion week cycle debut.

Craig had the most auspicious of beginnings, with an exclusive booking by SAINT CEO Deiwght Peters for the much-hyped Valentino Spring/Summer 2025 show, and was gifted the honour of being the closing model. 

“I learned the importance of patience and staying focused and positive alongside the excitement. Pops (Peters) was there every step of the way and I also realised you need someone like him who believes in you from day one,” the 20-year-old explained to Our Today. Going into the next fashion month cycle, I’ll carry the lessons of trusting and believing in myself more and embracing every opportunity that comes along, no matter how challenging.”

Speaking further, the newly appointed frequent flier said: “I enjoy being in Europe because it’s a mix of culture, history and atmosphere. It’s also a great place to start your career as a new model. Each city has its own vibe going on and there’s always something new and thrilling to discover. As for learning new languages, Duolingo has been my friend. This app can help you learn any language you’re short on, even if it’s a new phrase.”

Cluing us in as to what her New Year’s resolutions are, Craig vowed, “I’m determined to push my limit and grow both my career and personal life. I plan to stay disciplined, work hard, be positive and present for wonderful opportunities while also taking time to rest and reflect. I am excited for greater things to come. 2025 will be special.”