Jamaican Grammy Award winning reggae artiste, Buju Banton, has unveiled the first visual for his single, ‘Coconut Wata (Sip)‘ .

This single comes from his highly acclaimed album ‘Born For Greatness‘, which is directed by Jay Will. Buju, who lives in Brooklyn says the single symbolises taking a “momentary break from the stresses and negativity of life, focusing on the simple pleasures that bring joy and tranquility.”

With lyrics such as “while we a sip coconut water/Well them jus a trip/ We look on them and notice/ How them ship Jus a dip,” the recording artiste offers an empowering message of finding inner peace and happiness. 

Since its release in September, CEO of the New York-based Destine Media, Ronnie Tomlinson advices that, ‘Born For Greatness‘ has “struck a chord with fans and critics alike.”

Receiving rave reviews from esteemed publications such as RollingStone, the Jamaican entertainment publicist says, “Buju Banton and Victoria Monet ‘Body Touching Body‘ transcends time. The album has proven once again Buju’s unparalleled brilliance in the reggae and dancehall genres.” 

With millions of streams and YouTube views, Tomlinson explained that ‘Born For Greatness‘ has “solidified its place as one of the standout projects in Buju Banton’s illustrious career.”

‘Born For Greatness‘ follows Buju Banton’s critically acclaimed album, ‘Upside Down 2020‘, which secured a Grammy nomination for Best Reggae Album in 2020.

Collaborating with the 100 Coconuts brand for the ‘Coconut Wata (Sip)‘ video, Tomlinson argues that the single “aim to promote authenticity and celebrate the refreshing purity of coconut water as well as the keep it real message conveyed throughput the song.”

“The vibrant and infectious dancehall track encourages listeners to stay positive and resilient in the face of challenges and negativity,” Tomlinson says.

According to her, “the video showcases picturesque scenes of sandy beaches, towering cliffs, and hidden rivers, perfectly capturing the essence of the song’s scorching summer vibe.”