The Carnival Road March in Jamaica is always highly anticipated, and this year’s event on Sunday, April 16, did not disappoint. 

The Xodus band made a bold statement, bringing together thousands of revellers from around the world for an unforgettable experience powered by Campari – King Of Carnival.

This year, Xodus’ Sweet Treats theme was on point, with revellers showcasing an array of delectable costumes dripping with the sweet flavour of the soca season. With candy-inspired bejewelled and feathered designs featuring vibrant hues the Xodus band’s costumes were a feast for the eyes.

The Road March saw Xodus revellers moving off at 10 AM from Devon House chipping down the streets to the high-energy music powered by two Campari-powered trucks that complemented the band’s entire fleet. The vibrancy of the costumes, coupled with the infectious beats of the soca music, created an atmosphere of excitement that could be felt throughout Kingston.

An undeniable highlight of this year’s Road March was the Campari Boulevard. The Boulevard served as the ultimate carnival hub, which featured viewing decks for spectators to watch the carnival road march while enjoying a range of activities available for spectators, including engaging photo op areas, live music by the best DJs in the business, food, drinks and great performances.

The Xodus band was able to not only join in the excitement but prove to be a glorious spectacle as revellers moved through the Boulevard twice for the day, which was buzzing with energy. The carnival hub proved to be a vibrant celebration of the island’s rich culture, with signature Campari cocktails and dancehall music adding to the festive atmosphere. The Boulevard was a place to see and be seen, with the excitement of the road march pulsating throughout Campari Boulevard.

The regal nature brought to this year’s carnival road march by the King Of Carnival was further elevated when Campari’s brand ambassador and top-tier dancehall entertainer, Aidonia, closed out the night on Campari Boulevard as revellers passed through for the final time while enjoying a high-energy dancehall performance. The dancehall stalwart embodied Campari as King Of Carnival with his set, which had revellers hanging on to every word, belting out the lyrics to hits including ‘Yeah Yeah’ and ‘Hot Tool’, while marching through with this dancehall-soca hybrid entertainment session.

This final stop at Campari Boulevard punctuated a grand road march, with thousands of revellers making a high-energy showcase, dancing up a storm and having a terrific time. Campari ensured that this year’s revellers enjoyed an unforgettable experience, with premier Campari cocktails served responsibly throughout the day.

The length of the parade allowed for ample opportunity for revellers to show off their costumes and soak up the soca vibes. And with Campari’s continued commitment to providing the ultimate carnival experience, this year’s event was indeed one for the books with the King Of Carnival.

As the dust settles on this year’s carnival road march, revellers are already looking forward to next year’s festivities. And with Campari’s continued support, this booming industry will provide another series of events that patrons will want to experience.