Campari is thrilled to return as a partner for tonight’s (December 26) highly anticipated I Love Soca party experience which has become a staple in Jamaica’s entertainment scene. 

During a recent interview, Campari brand manager Mark Telfer explained that I Love Soca is known for delivering high-energy performances and unexpected surprises and has really never disappointed its patrons, and it is for this reason they have returned. 

“This year will be no exception. Patrons can get ready for an unforgettable Boxing Day celebration on Tuesday, December 26, at a sensational event that promises 12 hours of nonstop energy, music, and vibes from 6:00 pm to 6:00 am” Telfer said.

 “What could be better than Campari on board? Campari is the go-to option for any wholesome entertainment event in Jamaica, the vibe machine, and the sparkle that elevates any festive occasion. As we set up for this renowned 12-hour-long celebration, I advise guests to bring their Campari mugs and drink responsibly! Always!” he said.

Anchoring this year’s event is none other than soca sensation Lyrikal, the Trinidadian-born soca superstar who will set the stage ablaze with his soca smashes, including the fan favourites ‘Happy Place‘ and ‘Fete Cyah Over‘. 

“His captivating stage presence will captivate you, and his performance will leave you wanting more. As usual, the DJs will provide the energy and enthusiasm, so you can anticipate a thrilling blend of musical styles that will make sure no beat is missed. There will be many surprises on the ground, so come bask in the spotlight and all that awaits you. This staging will span 12 hours, so take along anything you think you’ll need to add positively to your experience. Remember, taking breaks is a must, rest is essential,” Telfer added. 

Pack your igloos, bring your soca team and get ready for 12 hours of nonstop entertainment from sunset to sunrise and dance to the rhythm of soca, reggae, dancehall, and more. 

A refuelling segment with complimentary breakfast after the epic event runs from 4:30 am – 6:00 am. 

I Love Soca is one of the biggest soca parties in Jamaica and this staging will be a celebration to remember!