The stage was filled with models who graced the stage at Xodus’ band launch on Monday night, sporting sparkling Campari Regency costumes that captured the attention of spectators.

The event, held at the Ranny Williams Entertainment Centre in St Andrew, showcased the costumes available for Kingston’s Road March in 2024.

Aja, the 2018 European Dancehall Queen, made a striking entrance, adorned in a costume accentuated by red accents and diamond-inspired accessories. Patrons were captivated by the intricate details of these fiery red creations designed by Anna-Lisa Guthrie, Kris Jackson, and Jessica Campbell.

Mark Telfer, brand manager for Campari, expressed delight at the positive response from both the in-person and online audience to the Campari Regency costume unveiled by Xodus.

“The moment the Xodus team shared the concept behind this costume we knew it was the one best suited to represent the brand. As the King of Carnival and the brand known for its vibrant red liquid – this one was a no brainer. We are so pleased with the reaction from the audience and are grateful to the Xodus team and the amazing models who showcased each version of the Campari Regency costume tonight. We cannot wait to see it on the road in April,” Telfer said.  

He also urged carnival revellers to pre-order their costumes as early as possible.

Before the costume unveiling, patrons at the band launch were treated to a pre-event show with DJ Cyclone, Jus Jay, Coppershot, and Lantern MD, who set the stage on fire with their musical selections.

See snapshots from the event: