Agreement aimed at strengthening brand’s legacy in cinema

Campari, the iconic Italian red aperitif, has announced a partnership with the world-renowned Festival de Cannes, starting with this year’s 75th edition which runs from May 17 to 28.

Campari will be present at the Festival de Cannes as official partner and with an iconic branded space at the Palais
des Festivals.

In a statement, Campari said “cinema reflects the perfect alchemy between passion, creativity, and imagination of Campari, whose rich history in the world of arts and cinema starts from its very creation in 1860”.

Added the spirits brand: “From world famous names such as Fellini and Sorrentino to young and emerging talents, Campari has built an exceptional relationship with cinema over several decades. The partnership with the Festival de Cannes will be a continuation of this, building on Campari’s existing legacy in the world of film.”

Thierry Frémaux, general delegate of the Festival de Cannes, said he was thrilled by this new partnership.

“We are glad to welcome Campari, for a new partnership, on the occasion of our 75th anniversary,” Frémaux said.

“The exclusive reception venue, specially built by Campari for the Festival de Cannes, will gather the magic of cinema with the events spirit of the Festival.”

Julka Villa, Campari Group’s head of global marketing, commented: “We are very pleased to announce our official
partnership with Festival de Cannes, a festival that truly aligns to the passions at the core of Campari.”

Villa added: “Given our heritage and long-standing appreciation for cinema the partnership is an exciting next step for us to continue our legacy. The news also comes in a special year for the brand, with the Negroni awarded the world’s best-selling cocktail, and much more to come, so we look forward to bringing everyone on the journey with us.”