Twenty-four Campari lovers will have a chance to grab a share of J$1.3 million in cash ahead of Christmas during three upcoming Campari Respect the Bitter Holiday Vibes roadshows.

According to a release, the roadshows will be held free of cost on Friday (November 4) in Clarendon; November 25 in St Ann and December 16 in St Catherine. 

Over the course of the roadshows, six lucky Holiday Vibes winners will be awarded up to J$70,000 towards their Christmas wish, while 30 other lucky Campari customers will have the chance of grabbing cash up to J$30,000 spinning inside the Campari Money Machine. 

Pavel Smith, marketing manager at J. Wray & Nephew Ltd, said during a recent interview that the launch of these festive roadshows forms part of the brand’s initiative of gifting its customers for the tremendous support shown during 2022. 

“The iconic drink, Campari, is closing the year strong with its Respect the Bitter Holiday Vibes islandwide activation,” Smith said.

“We are determined to see consumers enjoy good vibes throughout the holiday season. Our holiday campaign is really an extension of the Respect the Bitter campaign where we are recognising and giving back to our brand lovers and celebrating them and their hustle throughout the year. They have worked hard all year, and hard work deserves to be rewarded. So, the campaign is really all about Respecting the Bitter and enjoying the Holiday Vibes.”

He added: “We believe that we will connect with Campari lovers across the island, not only with our strong campaign message but also with our strong entertainment lineup with artistes like Aidonia, Beenie Man, Jashi and TJ.” 

In Clarendon, the first stop of the roadshow will start at the Old Police Station Lawn in May Pen, starting at 8:00 pm. It will then move to White Palms Plaza at 10:00 pm and culminates with a live performance by Campari Brand Ambassador Aidonia.

For the St Ann leg, the roadshow will start at Browns Town Bus Park at 8:00 pm and Salem at 10:00 pm with a live performance by Beenie Man.

For the St Catherine leg, the roadshow begins at Linstead Bus Park, starting at 8:00 pm, followed by a stop at Ewarton Sports Complex at 10:00 pm.

Each road tour will be hosted by Yanique Curvy Diva and Bishop Escobar. 

The roadshows are also slated to include Respect The Bitter Wow Moments, sound clash competitions with six top hits being played and dance competitions for grand prizes.