CAR Jamaica Motors Limited has officially opened its new showroom at The Roger’s Commercial Centre, 56 Lady Musgrave Road, marking a significant investment in Jamaica’s automotive sector and introducing a modern retail experience designed around customer service, accessibility and a seamless ownership journey.

Operated by Caribbean Automotive Retailers (CAR), the regional distributor for Renault and KGM across several Caribbean territories, the new 4,900-square-foot showroom and customer experience centre forms part of a multi-million-dollar investment that includes service facilities, vehicle inventory and regional parts distribution capabilities. The project has also created new employment opportunities across sales, marketing, administration, after-sales service and technical support, while supporting local contractors, suppliers and service providers throughout its development.

“We wanted to create something that feels different from the traditional dealership experience,” said Melissa Bailey, General Manager of CAR Jamaica. “Our goal is to make the vehicle purchasing journey more approachable, more transparent and more customer-focused. From the moment a customer enters our showroom to long after they have collected their vehicle, we want every interaction to reflect our commitment to going beyond expectations.”

CAR Jamaica is introducing a dealership model focused on long-term customer relationships, transparency and service excellence. The company also serves as the regional distributor of genuine parts for Renault and KGM, supporting dealer and service networks across the Caribbean while providing customers with access to manufacturer-approved parts, warranty support and certified servicing.

The showroom features Renault’s latest vehicle line-up, including the Renault Kiger, a compact SUV designed to deliver practicality, comfort, technology and value for today’s drivers. Customers can also explore KGM’s range of SUVs and utility vehicles, offering a wider selection of vehicles tailored to varying lifestyles and mobility needs.

“We understand that purchasing a vehicle is a significant investment,” Bailey added. “Customers want confidence not only in the vehicle they choose but also in the team supporting them throughout ownership. That is why we have built our approach around service, reliability and creating an experience that feels welcoming, informative and genuinely customer-first.”

The opening also strengthens Renault’s presence in Jamaica while expanding vehicle choice for local consumers through a broader range of SUVs, crossovers and family-oriented vehicles. Through partnerships with leading financial institutions, insurance providers and manufacturer-approved service networks, CAR Jamaica aims to deliver a comprehensive ownership experience that extends well beyond the point of purchase.

Customers can now visit the showroom, schedule test drives and place vehicle orders. Interested persons may contact CAR Jamaica via Instagram at @car__jamaica or by calling 876-618-7473.

The opening represents another step in CAR’s vision to transform the vehicle ownership experience across the Caribbean by combining globally recognised automotive brands with a strong commitment to customer care, after-sales support and long-term value.