Caribbean Airlines Limited (CAL) launch its highly anticipated ‘Welcome Home’ campaign in Barbados on Sunday (May 28) to much fanfare.
CAL, the region’s leading airline, is excited at the initiative, which aims to strengthen connections, enhance customer experiences, and foster cultural ties within the Caribbean Community (CARICOM).
The Barbados launch took place at Copacabana, Bay Street, Bridgetown and was attended by hundreds including Barbados’ Prime Minister Mia Mottley, international soca star Machel Montano and popular Jamaica artiste, Agent Sasco, who delivered scintillating performances for the enthusiastic crowd.
The airline previously rolled out the Welcome Home campaign in Guyana on May 19. That event took place at the Guyana Marriott Hotel carpark and over 2,500 persons attended.
This included the country’s Minister of Tourism, Industry and Commerce, Oneidge Walrond; Minister of Public Works, Bishop Juan Edghill; Minister within the Office of the Prime Minister, Kwame McCoy, and Director of Business in the Ministry of Tourism Industry and Commerce, John Edghill. Several corporate clients, travel partners, frequent flyers, club members, cargo shippers, influencers and Caribbean Airlines employees were also in attendance.
Barbados Welcome Home launch
The Welcome Home campaign comprises three key elements, each designed to create a seamless and memorable travel experience. CAL is focused on connecting the region like never before given its extensive network and commitment to expanding its reach.
The airline is promising travelers convenient travel options to and from various destinations across the Caribbean. The Welcome Home campaign places consistent attention on customers, emphasizing their needs and preferences, as the airline aims to exceed expectations by delivering exceptional service, personalized care, and innovative solutions that cater to the unique requirements of travelers.
Another feature of the Welcome Home campaign is the drive to connect communities through culture. Recognizing the rich diversity and heritage of the Caribbean, CAL seeks to promote and celebrate the region’s vibrant traditions, arts, and customs.
By embracing cultural experiences, the airline aims to foster a sense of belonging and pride within the Caribbean community, both locally and internationally. CAL’s CEO, Garvin Medera is confident the Welcome Home campaign will be a success.
He remarked, “the Caribbean is our home, and we are dedicated to connecting the region, adding value for our customers, and ensuring that individuals can conveniently reach their favorite destinations. We are committed to providing a superior travel experience that reflects the spirit and warmth of the Caribbean.”