Caribbean Airlines Limited, on Friday (May 26), launched its highly anticipated ‘Welcome Home’ campaign in Barbados.
The ‘Welcome Home’ campaign is an initiative that aims to strengthen connections, enhance customer experiences, and foster cultural ties within the Caribbean community.
The Bajan campaign launch event took place at Copacabana, Bay Street, Bridgetown, and was attended by hundreds including Prime Minister Mia Mottley, ‘King of Soca’ Machel Montano, and Jamaica’s Agent Sasco who delivered scintillating performances for the enthusiastic crowd.
The ‘Welcome Home’ campaign comprises three key elements, each designed to create a seamless and memorable travel experience.
Firstly, Caribbean Airlines is focused on connecting the region like never before. With an extensive network and a commitment to expanding its reach, the airline ensures convenient travel options to and from various destinations across the Caribbean.
Secondly, the campaign places consistent attention on customers, emphasising their needs and preferences. The airline company aims to exceed expectations by delivering exceptional service, personalised care, and innovative solutions that cater to the unique requirements of travelers. By putting customers at the heart of everything they do, Caribbean Airlines promises to create a warm and welcoming environment for all passengers.
Lastly, the campaign aims to connect communities through culture. Recognising the rich diversity and heritage of the Caribbean, the airline seeks to promote and celebrate the region’s vibrant traditions, art, and customs. By embracing cultural experiences, they aims to foster a sense of belonging and pride within the Caribbean community, both locally and internationally.
Garvin Medera, chief executive officer (CEO) of Caribbean Airlines Limited, expressed his enthusiasm for the campaign, stating, “The Caribbean is our home, and we are dedicated to connecting the region, adding value for our customers, and ensuring that individuals can conveniently reach their favourite destinations. We are committed to providing a superior travel experience that reflects the spirit and warmth of the Caribbean.”
The airline also previously rolled out “Welcome Home” in Guyana on May 19 and in Jamaica in early April.
In Guyana, the event took place at the Guyana Marriott Hotel carpark and over 2,500 persons attended. This included the Minister of Tourism, Industry and Commerce, Oneidge Walrond; Minister of Public Works, Bishop Juan Edghill; Kwame McCoy, Minister within the Office of the Prime Minister; and Director of Business, in the Ministry of Tourism Industry and Commerce, John Edghill.
In Jamaica, the official launch took place at the Norman Manley International Airport (NMIA) in Kingston. The event also featured live performances from Montano and Agent Sasco.
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