The Caribbean Broadcasting Union (CBU) will this Tuesday (July 12) host personnel from its member organisations as it kicks off the next phase of the Media Saving Lives Project, which is aimed at promoting disaster risk response through media in countries most at risk to natural hazards.

The project is an initiative of the UN Office for Disaster Risk Reduction (UNDRR) and World Broadcasting Unions (WBU).

Tuesday’s CBU-hosted meeting comes ahead of the co-production phase of the project.

During this phase, which ends in December this year, member organisations will work across borders to
produce content for radio, television and the internet.

Once finalised, the productions will be added to the CBU MediaShare platform and may be accessed and used by all members via the platform.

The UNDRR-WBU project aims to strengthen the relationship between regional DRR agencies and the media; improve the accuracy of information, enhance the quality of DRR information produced by the local media and improve the knowledge of media professionals around issues relating to DRR.

As climate change continues to impact our region, risks from natural hazards are expected to become more frequent and intense. Caribbean countries are among those facing the highest risk from natural hazards.

In this project, UNDRR has partnered with other UN agencies most relevant to transfer of knowledge to
broadcasters.