Jamaican cricketing superstar Chris Gayle used his private 46th birthday party to launch his new rum collection.

With Prime Minister Andrew Holness and other celebrities in attendance at the undisclosed location in St An on September 20, Gayle had his new Rich Rum flowing for all his guests.

The rum has three flavours: overproof, dark rum and premium.

Chris Gayle says, “Rich Rum is manufactured in beautiful Lluidas Vale by our award-winning distillery partner. Rich Rum will compete globally in the premium rum segment. What distinguishes Rich Rum from other brands, besides its premium quality and great taste, is that Rich Rum is an authentic Jamaican copper pot still rum manufactured by a 100% Jamaican-owned facility that is completely vertically integrated and does everything on site.

“A lot of Jamaicans don’t realise that many of the competing brands here on the market are foreign-owned. It is important to me to support my country and the people in it by partnering with a 100 per cent Jamaican-owned company. Rich Rum will be competitively priced to compete with the market leaders in the premium rum category. My goal when creating Rich Rum was to create a premium quality, great-tasting rum that was affordable to all. I am confident I have delivered on that.”

Chris Gayle followed up this party on September 20 with another private party on the following day, which was his actual birthday. Many more celebrities and international guests were present, including Rohan Marley. There again, his new Rich Rum was available for all the guests.