Traditionally, Jamaicans would crush or grind their home-roasted coffee beans, boil them on a coal stove and strain it through a piece of cloth.

Nowadays most people use instant coffee for its convenience, but that comes at a price, as instant can’t deliver the rich heavy body or delicious aroma of freshly roasted and brewed coffee.   

The principal of Country Traders, Mark Fletcher, wants to make it easier for Jamaicans to enjoy their coffee. 

“We know a lot of Jamaicans drink instant coffee because of its convenience. We want the average Jamaican to enjoy good coffee using our French press brewing method, so we are giving away French presses with the purchase of a one lb minimum of Coffee Roasters coffee as our gift to you for Christmas,” he said.

For most of December, Coffee Roasters will be in selected supermarkets in the Corporate Area. When you purchase a lb or more of any of its Authentic Jamaican, 100% Jamaica Blue Mountain, or Jamaica Blue Mountain Blend you will get a free French press – a great gift for Christmas.

The French press is a full immersion brewing device with a metal mesh filter. This guarantees one thing, in particular, a viscous brew with a fuller body and increased texture due to more oils remaining in the final brew. 
The use of a French press requires a medium to coarsely ground bean. Finely ground coffee is more likely to seep through the filter and contaminate the coffee. The coffee grounds are placed into the empty beaker. Hot water is added, proportionate to the amount of coffee grounds used.

The total brewing time for coffee in a French press is three to four minutes, depending on the size of the press and how much extraction is desired. The plunger is pressed in order to separate the grounds and to hold them at the bottom of the beaker, and then the brew is poured out. In many ways, this is the most effective and traditional method of brewing coffee. Making French press coffee is a satisfying experience as the reward of an excellent cup of coffee is well worth the effort put into it. The coffee-making process is simple, the taste of your beans is delightfully enhanced, and the cleanup is easy. No wonder this coffee maker is becoming one of the most popular methods of brewing around the world. Most importantly, if you brew correctly you can expect to always enjoy the nuanced aroma and flavours found only in freshly brewed coffee.