Fashion
JM | Apr 8, 2022

Cooyah to reopen flagship store in Jamaica

/ Our Today

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Model Emny Castillo rocking a ‘Cooyah’ crop top. (Photo: Facebook @CYEvolution)

Jamaican apparel brand Cooyah is to reopen its flagship retail outlet located at 96 Hope Road in St Andrew, next Thursday (April 14).

The reemergence of the brand in the Jamaican market is driven by KEMET, a New York-based conglomerate led by Gary Codner—former Cooyah managing partner and director of sales & marketing—and his team. Cooyah and KEMET signed a strategic partnership to expand Cooyah’s product line, availability, market base and scale e-commerce. 

The flagship re-launch will feature the iconic nostalgic designs that enjoyed tremendous success historically paired with the release of new pieces inspired by talented young designers. The new collections are nested under the Colours, Cooyah Vintage, and Cooyah Premium product lines.

This new chapter in Cooyah’s journey will unfold with an upcoming series of pre-launch events at popular locations. They include Janga’s Soundbar and Grill, Rocksteady, and Strawberry Hill.

All ahead of the retail launch on Thursday at the newly renovated Cooyah store at 96 Hope Road. The partnership between Cooyah and KEMET combines the expertise of both companies to develop and accelerate new customer experiences.

This will be seen in both in-store and online, using a range of KEMET’s brand-building solutions.

Collaborations

Cooyah and KEMET are also collaborating with local and international brands and designers. They include Zaid of Kingston Z194, Kasgil and Cassidy Benson. In addition to products from Cooyah’s core product lines, its retail outlet will sell fashion and footwear.

Specially from designers like Psycho Bunny, Cooyah by Blanco and Clarks as well as hand-painted sneakers by Homer Blair, Zaid, and AmarieArt.

Despite the absence of a proprietary retail presence in Jamaica for the past decade, the brand maintains a strong following and continues to reflect the identity and pride of the Jamaican people thanks to its affiliation to reggae culture, art, and the country’s entertainment industry.

KEMET’s vision is to drive Cooyah’s growth in the global fashion industry, especially by building on its legacy as a brand synonymous with reggae, dancehall culture and Jamaican authenticity. KEMET is determined to take the brand to new heights with a focus on quality products and unparalleled customer service.

Its creative marketing will continue to be driven by and aligned with emerging social movements, positive lifestyles and cultural events.

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